How To Write Headlines That “Capture” Attention
{ Posted on 7:47 PM
by Bill Warford
}
Traffic. You require it. You will find hundreds and thousands of “how to” guides, systems, and web sites dedicated to this one topic. Traffic.
If you are planning to sell your product, folks have to see it. If no one visits your website, it really is impossible to sell them something.
On the other hand of this same coin, once you get them to your site, you've got about 10 seconds to capture their attention. They need to want your product right away, or at best wish to know more.
Perhaps you have visited a website and either clicked the “back” button or redirected to another site right away? It happens all the time. You weren’t “captured” by the headline.
I am going to reveal to you my own “how to” for writing headlines that “capture” attention…and help you to convert traffic to sales.
The Primary Headline is your biggest weapon on the sales page and should be used to showcase your biggest benefit to the reader. It should be large text, bold, along with different colors to highlight the most important points.
Answer these few questions for a start:
What is the ultimate “best reason” someone should purchase your product?
What is the most desirable result of buying your product to the reader?
What, above anything else, will be most beneficial about buying it to the reader?
Here is your chance to quickly summarize your whole salesletter in one or two eye-catching sentences which are Certain to be read by the visitor on your site.
Fire your biggest gun! You do not have any time to lose…they have to be “captured” by what your product or service can accomplish for them!
Lay everything down…in a couple of short sentences. What will the reader have to do, and what, ultimately, will be the ULTIMATE reward for doing it? You'll be able to let them know details of how to get it done later…for now, keep it simple, and keep the rewards in the forefront.
Do “this”, and get “that”. Having “this” will get you “that”. Cause and effect…a simple principle you’ve learned about since grade school. A simple cause leading to a extremely rewarding effect…that’s what people are looking for.
This model may take many forms, however the principle is usually the same. Risk/reward. Input/outcome. Time invested/money earned. Etc…
As with any kind of advertisement or sales copy, there are some simple rules to go by in creating your headline…things that will help to boost the effect…
Use Particulars. The more precise you can be the better. Not only does your statement appear more credible with specifics, but in many instances it could seem more reachable. It’s not just “create a guide”, it’s “create a 10 step guide”. It is not just “create a membership course”, it’s “get started with one lesson written…”
Use Time Frames. One of the things many people want is often a “time frame”. How much time will this take? When can I expect results? It’s not just “earn money working from home”, it’s “make a living working Only a FEW HOURS each week…” It’s “in as little as 48 hours…”
Use Word Pictures. Most people want the easiest route to their destination of choice. Use word pictures to explain the ultimate result most desirable to the reader. It is not just “working at home”, it’s “working in the comfort of your easy chair”.
So, there’s a great deal to convey in your headline. It sets the tone in your entire sales message, so invest some time developing it based on the things we’ve talked about here.
You have to “capture” the readers’ interest right away…and the primary Headline will be the initial thing they read…that they’re almost certain to read. Make it count.
If you are planning to sell your product, folks have to see it. If no one visits your website, it really is impossible to sell them something.
On the other hand of this same coin, once you get them to your site, you've got about 10 seconds to capture their attention. They need to want your product right away, or at best wish to know more.
Perhaps you have visited a website and either clicked the “back” button or redirected to another site right away? It happens all the time. You weren’t “captured” by the headline.
I am going to reveal to you my own “how to” for writing headlines that “capture” attention…and help you to convert traffic to sales.
The Primary Headline is your biggest weapon on the sales page and should be used to showcase your biggest benefit to the reader. It should be large text, bold, along with different colors to highlight the most important points.
Answer these few questions for a start:
What is the ultimate “best reason” someone should purchase your product?
What is the most desirable result of buying your product to the reader?
What, above anything else, will be most beneficial about buying it to the reader?
Here is your chance to quickly summarize your whole salesletter in one or two eye-catching sentences which are Certain to be read by the visitor on your site.
Fire your biggest gun! You do not have any time to lose…they have to be “captured” by what your product or service can accomplish for them!
Lay everything down…in a couple of short sentences. What will the reader have to do, and what, ultimately, will be the ULTIMATE reward for doing it? You'll be able to let them know details of how to get it done later…for now, keep it simple, and keep the rewards in the forefront.
Do “this”, and get “that”. Having “this” will get you “that”. Cause and effect…a simple principle you’ve learned about since grade school. A simple cause leading to a extremely rewarding effect…that’s what people are looking for.
This model may take many forms, however the principle is usually the same. Risk/reward. Input/outcome. Time invested/money earned. Etc…
As with any kind of advertisement or sales copy, there are some simple rules to go by in creating your headline…things that will help to boost the effect…
Use Particulars. The more precise you can be the better. Not only does your statement appear more credible with specifics, but in many instances it could seem more reachable. It’s not just “create a guide”, it’s “create a 10 step guide”. It is not just “create a membership course”, it’s “get started with one lesson written…”
Use Time Frames. One of the things many people want is often a “time frame”. How much time will this take? When can I expect results? It’s not just “earn money working from home”, it’s “make a living working Only a FEW HOURS each week…” It’s “in as little as 48 hours…”
Use Word Pictures. Most people want the easiest route to their destination of choice. Use word pictures to explain the ultimate result most desirable to the reader. It is not just “working at home”, it’s “working in the comfort of your easy chair”.
So, there’s a great deal to convey in your headline. It sets the tone in your entire sales message, so invest some time developing it based on the things we’ve talked about here.
You have to “capture” the readers’ interest right away…and the primary Headline will be the initial thing they read…that they’re almost certain to read. Make it count.
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